We travel to Antwerp, Belgium because it is the "Diamond Capital of the World"
where more than 80% of the world’s diamonds are cut, polished and sold.
This unique diamond market provides us the opportunity to select from diamond
cuts, sizes, shapes, colors and clarities of unmatched quantity, quality and value
in a single market location. It is a diamond buyer's paradise.
In Antwerp, we also deal directly with the diamond cutters with no middle-men
or brokers involved. This provides an incremental value in eliminating one level
of the normal distribution channels. We save money and we pass that savings on
to our customers
The answer is quite simple. We are members of IJO, Independent Jewelers
Organization. This is the largest jewelry buying group in the world with over
$900 million dollars in sales.
They provide access and we, along with other IJO member stores, are welcomed
onto the cutting floors with open arms.
We talk about specifications and price points and these are very important. But
diamonds are so much more than just certifications and the "Four C's."
Diamonds are a symbol of love and romance and usually represent a significant
and lifelong purchase.
In Antwerp, we search for diamonds of exceptional beauty. It's all about "fire"
and brilliance and this can only be measured with your heart and eyes.
Specifications such as cut, color and clarity are simply a starting point. Since no
two diamonds are alike, diamonds with the same certifications can often differ
dramatically in their appearance.
We spend hours examining "same-cert" diamond parcels in search of the perfect
diamond, just for you; to match your heart's desire.